Topics

What I build, research and write about

African business, entrepreneurship, marketing, social media, AI and technology — from someone building real businesses, not watching from the sidelines.

• 01 · African Business

  African business opportunities, seen from inside the work

  The biggest opportunities on the continent aren't hidden — they're unglamorous. Processing, energy, storage and the movement of goods.

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• 02 · Entrepreneurship

  Entrepreneurship, from someone in the middle of it

  Four businesses in, still running things myself. What starting really looks like — from the middle, not the finish line.

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• 03 · Business

  Business development: connecting people, ideas and opportunities

  Connecting people, ideas, businesses and opportunities — and building toward an ecosystem that does it at scale.

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• 04 · Marketing

  Marketing: honest attention that turns into customers

  Getting the right people to hear about you — not just more people — and turning attention into customers who stay.

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• 05 · Social Media

  Social media marketing for real businesses

  Where most customers first meet a brand. I treat social media as the front door, not a side project.

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• 06 · AI

  AI for business, separated from the noise

  What artificial intelligence can genuinely do for a business today — separated from the noise around it.

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• 07 · Technology

  Technology: the multiplier behind every business I build

  Software engineer by training. Technology is the multiplier behind every business I build — rarely the product itself.

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